"I Thought This Was Woo-Woo Too"
"A few years ago, if someone told me that mindset and consciousness work would transform my business, I would've rolled my eyes. I thought it was complete nonsense. My wife was into this stuff. I wasn't. I was all about systems, processes, leverage—the tactical stuff."
I'm Joel, and I'm going to be completely honest with you about this journey.
When my wife started talking about manifestation, embodiment, consciousness work—all of it—I thought she was losing her mind. I'd nod politely while internally thinking "This is the most woo-woo nonsense I've ever heard."
I was a systems guy. Give me processes, leverage, admin support, technology—things I could see, measure, and control. That made sense. The "inner game"? That sounded like an excuse for people who didn't want to do the real work.
I was wrong. Completely, embarrassingly wrong.
The shift happened slowly. I started noticing that the agents who were crushing it—I mean really, consistently performing at the top—weren't just working harder. They weren't just executing better systems.
They had something else. A clarity about what they wanted. A belief that they could achieve it. An identity that aligned with their goals. They operated from a completely different internal state.
And then I realized: All the systems in the world don't matter if you're not clear on what you actually want. If you don't believe you can achieve it. If your internal state is fighting your external goals.
That's when everything changed.
I stopped rolling my eyes. I started listening. I started learning. And I started applying these principles to my own business and to RCG.
Now? This work is foundational to everything we do at RCG. Not optional. Not a side program. Not something we talk about but don't actually practice.
It's the foundation. Because it works.
The Elementary Truth
This isn't mystical. It's not complex. It's actually incredibly simple—and that's what makes it so powerful.
Clarity = Power
Most agents are busy but unclear. They're working hard but don't actually know what they want or why they want it. When you get crystal clear on your actual goal—not just "make more money" but what does success actually look and feel like for you—every decision becomes easier. Clarity creates efficiency.
Belief Drives Action
If you don't believe you can do something, you won't even try—or you'll sabotage yourself unconsciously. Your internal ceiling determines your external results. This isn't motivational speaker fluff. It's psychology. Change the belief, change the behavior, change the outcome.
Identity > Activity
Top producers don't just act differently—they ARE different. They embody the identity of a successful agent. They think like one, speak like one, carry themselves like one. And because of that, the behaviors flow naturally. You don't have to force it when your identity aligns with your goals.
Alignment = Ease
When your internal state and external goals are aligned, work feels different. It's not grinding and forcing. It's flowing. Right action comes naturally from the right internal state. This is where "work less, make more" actually becomes real—not through laziness, but through alignment.
Freedom Starts Internal
External freedom (time, money, lifestyle) requires internal clarity. You can't design a life you love if you don't know what you actually want. Most people are chasing someone else's definition of success. Get clear on yours first, then build toward it intentionally.
Embody Before You Achieve
Don't wait for the results to show up before you become the person who achieves them. Embody that identity NOW. Think like them, speak like them, make decisions like them. The external results follow the internal shift—not the other way around.
These aren't abstract concepts.
They're the operating system of high performance.
Time Leverage: Inside + Outside
At RCG, we save you 250-300 hours per year with our admin support. That's time leverage on the outside.
External Time Leverage
Our full-time admin staff handles:
- ✓ MLS data entry
- ✓ Staging coordination
- ✓ Marketing creation
- ✓ Transaction management
- ✓ All paperwork & compliance
= 250-300 hours saved per year
Internal Time Leverage
Consciousness work creates:
- ✓ Faster decisions (clarity)
- ✓ Less wasted effort (alignment)
- ✓ More effective action (focus)
- ✓ Less burnout (ease)
- ✓ Better results (embodiment)
= Every hour becomes more productive
When you combine BOTH?
You work less, make more, and actually enjoy your life.
What Do You REALLY Want?
This is the question most agents never ask themselves—and it's the most important question of all.
Here's the truth: Most agents are chasing goals they don't actually want. They're copying someone else's definition of success. They want "more money" without knowing why. They want "freedom" without defining what that looks like.
So they work harder and harder, achieve arbitrary milestones, and still feel unfulfilled. Because they were never clear on what they actually wanted in the first place.
At RCG, we make you answer the hard questions:
What does success actually FEEL like to you?
Not look like. FEEL like. What's the emotional state you're seeking? Peace? Pride? Freedom? Joy? Get specific.
What does freedom look like for YOU?
Not a generic Instagram version. Your version. What time do you want to wake up? How many deals per year? How much time with family? What does your ideal week look like?
Why do you want to make more money?
Really. Why? What will it give you? What will change? Keep asking "why" until you hit the real reason. That's your actual goal.
What are you willing to sacrifice to get it?
Everything has a cost. What are you willing to trade? What are you NOT willing to trade? Clarity on this prevents resentment later.
When you get clear on YOUR answers—not someone else's—
everything becomes easier.
How This Shows Up At RCG
This isn't theory we talk about but don't practice. This is how we actually operate, every single day.
Goal Clarity Sessions
We don't just ask "What are your goals?" We go deep. We help you discover what you REALLY want, why you want it, and what success actually looks and feels like for you. This becomes your north star—not ours, not some industry standard, YOURS.
Embodiment Training
We teach you to embody the identity of a top producer BEFORE the results show up. How do they think? How do they speak? How do they make decisions? You start becoming that person now, not later. This is where the internal shift creates external change.
Limiting Belief Reprogramming
We help you identify and reprogram the limiting beliefs that are capping your income. "I'm not good at sales." "Rich people are greedy." "I don't deserve success." These beliefs run in the background sabotaging you. We bring them to light and replace them.
Meaningful Accountability
We hold you accountable to YOUR vision, not ours. Not some arbitrary number. Your clearly defined, deeply meaningful goals. This is why the accountability works—it's connected to what you actually care about. It's sustainable because it's meaningful.
Abundance Language & Culture
We operate from abundance, never scarcity. The language we use, the way we celebrate wins, the way we support each other—it all reflects an abundance mindset. There's enough for everyone. Your success doesn't diminish mine—it elevates all of us.
High-Consciousness Community
You're surrounded by other agents who are doing this work. Who understand it. Who speak the language. Who lift each other up instead of tearing each other down. The collective energy matters—a lot.
This Is Why Accountability Actually Works
Most accountability programs fail because they're holding you accountable to goals you don't actually care about.
"Make 50 calls per week." "Close 2 deals per month." "Hit $100K in GCI."
Generic goals feel like obligations. They create resistance, not motivation. You might hit them through sheer willpower, but it's unsustainable. You burn out. You quit.
Our approach is different:
1. We help you discover what you REALLY want
Not surface-level goals. Deep, meaningful, emotionally connected desires. When you're clear on this, motivation becomes natural—it's not something you have to manufacture.
2. We hold you accountable to THAT
Your vision. Your definition of success. Your deeply personal why. Now the accountability has meaning. It's connected to something you actually care about. You WANT to show up for it.
3. We track progress toward YOUR goals
Not arbitrary metrics. Progress toward the life you're intentionally designing. Every action has context and meaning. This is sustainable because it's aligned with your actual values.
This is how accountability transforms from obligation to inspiration.
And that's when real change happens.