You have spent years making this house a home.
The agent you choose decides what that is worth.
There are over 1,000 agents in Southeast Michigan. Most will list your home and hope for the best. We do something different.
We almost listed with the first agent we met. They never mentioned preparation, appraisal strategy, or anything beyond putting a sign in the yard. We had no idea how much we were about to leave on the table.
Brighton homeowner, 2024The Difference Between Listing Your Home and Preparing It
Most agents skip straight to the yard sign. The ones who don't? Their sellers walk away with significantly more money. Here's what that looks like.
List and Hope
- Photos taken on listing day, as-is
- Price based on a quick comp search
- No pre-sale improvements identified
- Appraiser walks in cold with no context
- Negotiation is reactive, not strategic
Prepare, Position, Sell
- Room-by-room evaluation pinpoints where you land on the Appraisal Spectrum
- Detailed instructions on exactly what to improve — down to the smallest detail
- Strategic improvements that boost value AND avoid inspection concerns
- RCG's design tool kits customized to your home style with color palettes and expert tips
- Picture-perfect professional photography that makes your home sparkle online
The pre-sale analysis changed everything for us. We thought our home was worth what Zillow said. Joel walked us through what an appraiser would actually see — and showed us exactly where the value gaps were. That one conversation was worth tens of thousands of dollars.
Howell couple, first-time sellers, 2024The Appraisal Booster Method
A pre-sale strategy most agents skip entirely. Here is what it looks like in practice.
Real Result · Brighton Lakefront
The homeowners were told their property was worth $475,000.
A quick comp search. A standard listing plan. That was the offer from the first agent they talked to.
We saw something different. The lot had lake frontage that wasn't being valued correctly. The interior had bones that our design tool kit could transform. The comps being used were missing key comparable sales.
We built a plan: a room-by-room evaluation, targeted improvements to hit the top of the Appraisal Spectrum, our design tool kit to elevate every room, professional photography and drone work, and a comprehensive comp package for the appraiser.
How It Works
Consult
A no-obligation, in-person, room-by-room evaluation from floor to ceiling. We pinpoint where your home lands on the Appraisal Spectrum and tell you exactly what to do to reach the top.
Improve
Implement strategic improvements that increase your home's value, boost its appeal, and avoid home inspection concerns before they cost you money.
Design
The secret sauce. RCG's customized design tool kits matched to your home style — trendy color palettes, artwork guidance, example photos, and expert tips to elevate every room.
Perfect
Red carpet time. Your home gets its picture-perfect photoshoot with RCG photographers who are the best in the business at making properties sparkle online and in print.
See Your Numbers
Real Michigan closing costs. Transparent fees. Put in your price and see what you walk away with.
We Know Your Market
Click any area for local insights, lake communities, and neighborhood expertise.
Common Questions
Preparation is the difference between what your home is worth and what you walk away with.
One conversation. No obligation. No pressure. Just clarity on what your home could be worth with the right strategy behind it.
Free Strategy Session
30 minutes that could be worth tens of thousands. We walk your home room by room, pinpoint where you land on the Appraisal Spectrum, and show you exactly what it takes to reach the top.
Even if we had decided not to list with RCG, the strategy session alone would have been worth it. We walked out understanding our home, our market, and our options in a way no other agent ever explained to us.
Novi homeowner, 2024