Sell Your Home for $32,000 More

Our proven Appraisal Booster Method (ABM) gets you top dollar while traditional agents leave money on the table.

See How ABM Works β†’

βœ“ 27 Years Experience βœ“ ~100 Homes Sold in 2024 βœ“ Avg 42 Days on Market

98.7%
Average Sale-to-List Ratio
42
Average Days on Market
$32K
Avg. Value Increase
100%
Sell-Through Rate

Cities & Counties We Serve

Click any area to learn about the local market, lake communities, and our proven results.

Three Reasons We Get Better Results

While other agents use outdated methods, we've spent 27 years perfecting our approach.

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Higher Sale Price

Our ABM strategy positions your home to appraise higher, putting an average of $32,000 more in your pocket.

⚑

Faster Sales

We sell homes in an average of 42 days. No endless showings, no price drops, no waiting.

🎯

Transparent Process

3% listing fee. You choose buyer-agent compensation (0-3%). No hidden fees. No surprises.

Why Most Home Sales Leave Money on the Table

The traditional approach to selling homes is broken. Agents list first, then react to problems. We do the opposite.

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Wrong Pricing Strategy

Pricing too high costs you weeks on market. Pricing too low costs you thousands. Most agents guess. We analyze comparable sales and market velocity to price strategically.

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Amateur Presentation

iPhone photos and minimal staging don't cut it. Buyers scroll past listings that don't look professional. We invest in presentation because it pays.

🎯

Weak Marketing

Most agents rely on MLS and hope. We use targeted digital ads, social media campaigns, and buyer networks to get your home in front of qualified buyers.

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No Pre-Sale Strategy

Listing without preparation means reacting to buyer feedback. By then, you've lost momentum. We identify value-boosting improvements before your first showing.

⏱️

Time Kills Deals

Every extra week on market reduces your sale price. Homes that sit become stale. We create urgency and momentum from day one with strategic launch timing.

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Poor Negotiation

Most agents fold on the first offer. We know when to push, when to hold, and when to walk. Our job is getting you the highest price.

The Appraisal Booster Method Explained

Most agents focus on getting buyers through the door. We focus on something more important: making sure the appraisal comes in high.

  • Pre-sale appraisal analysis to identify value gaps
  • Strategic improvements that maximize ROI
  • Comprehensive comp package for the appraiser
  • Professional staging and photography that highlights value
  • Coordinated timing to catch market peaks
Learn the Full ABM Process β†’
Brighton lakefront home
βœ“ REAL EXAMPLE

Brighton Lakefront Property

Initial Target:
$475,000
Final Sale Price:
$600,000
Strategy: Appraisal Booster Method + strategic staging, professional drone photography, and targeted marketing to qualified waterfront buyers across Southeast Michigan
$125,000
Value increase above initial expectation

How We'll Sell Your Home

From consultation to closing, we handle everything.

STEP 1

Strategy Session

We analyze your home, review comps, identify improvements, and create your custom ABM plan. This session is free and there's no obligation.

STEP 2

Pre-Market Prep

We coordinate staging, photography, and strategic improvements. Our team handles everything β€” you don't lift a finger.

STEP 3

Launch & Showings

Your home hits the market with professional marketing, targeted buyer outreach, and perfectly timed open houses.

STEP 4

Negotiation & Closing

We negotiate hard to get you the best price, coordinate the appraisal, and manage every detail through closing.

Recent Success Story

SOLD ABOVE ASKING

4-Bedroom Colonial

Brighton, Michigan

$587K
Sale Price
28
Days on Market
+$41K
Above Original Estimate

Calculate Your Costs

See exactly what you'll pay. No hidden fees.

0% 0.75% 1.5% 2.25% 3%

0%

RCG Listing Fee (3%) $15,000
Buyer Agent Fee (0%) $0
Total Commission $15,000

Frequently Asked Questions

ABM focuses on maximizing your home's appraised value through strategic improvements, professional presentation, and comprehensive documentation. We start with a pre-sale analysis, identify value gaps, coordinate improvements with the best ROI, and provide appraisers with everything they need to justify a higher valuation.
Our listing fee is 3% of the sale price. You choose the buyer-agent compensation (0-3%). There are no hidden fees, no junk fees, and no surprises. Everything is transparent from day one.
Our average is 42 days on market. However, this varies based on property condition, location, and market timing. During your strategy session, we'll give you a realistic timeline based on your specific situation.
No. We coordinate everything with our trusted contractor network. You approve the plan, and we handle the execution. You don't lift a finger unless you want to.
We serve all of Southeast Michigan including Brighton, Ann Arbor, Novi, Northville, Livonia, Plymouth, Canton, and surrounding communities in Livingston, Oakland, and Washtenaw Counties.

Ready to Get $32K More?

Book your free strategy session and see exactly how we'll maximize your home's value.

🏑 Selling Your Home in Brighton, MI?

Brighton is one of Southeast Michigan's most desirable lakefront markets with strong buyer demand and competitive pricing. As local experts with 27+ years in the area, we know exactly how to position your Brighton home for maximum value.

Why Brighton is Special

Brighton offers the perfect combination of small-town charm and lake lifestyle. The city attracts families, retirees, and professionals seeking quality of life with easy access to Ann Arbor, Lansing, and Metro Detroit.

🌊 Brighton's Premier Lake Communities

Brighton's real estate market is defined by its exceptional lake access and waterfront living:

  • Woodland Lake - All-sports lake with private access, 200+ acre community, beach and boat launch
  • Island Lake - Direct Chain of Lakes access, Island Lake Recreation Area nearby
  • Ore Lake - Quiet all-sports lake, surrounded by established neighborhoods
  • Briggs Lake - Private community, excellent fishing, peaceful setting
  • Chain of Lakes Access - Homes with access to Brighton's connected lake system

Lake properties in Brighton consistently command premium prices and sell faster than inland homes. Buyers specifically search for Brighton lake access when relocating to Southeast Michigan.

Why Brighton Sellers Choose RCG

  • Deep knowledge of Brighton neighborhoods: Old Farm Estates, Spencer Estates, Woodland Lake, Oak Pointe, Downtown Brighton
  • Brighton Area Schools expertise: Brighton High School, Scranton Middle School, Maltby Intermediate
  • Strong buyer network specifically looking in Brighton for lake access and quality schools
  • Understanding of Brighton's unique waterfront property values and marketing strategies
  • 27+ years of experience in Livingston County real estate

Brighton Buyer Profile

Brighton attracts move-up buyers and relocating families seeking:

  • Top-rated Brighton Area Schools (consistently ranked among Michigan's best)
  • Lake access and waterfront lifestyle
  • Charming downtown with local shops, restaurants, and Mill Pond
  • Easy commute to Ann Arbor (20 min), Lansing (35 min), Detroit (45 min)

🏑 Selling Your Home in Ann Arbor, MI?

Ann Arbor is Southeast Michigan's premier college town and cultural hub, known for University of Michigan, exceptional schools, and diverse neighborhoods. With 27+ years of local expertise, we understand what makes Ann Arbor properties sell for top dollar.

🌊 Ann Arbor's Lake Communities & Water Access

While Ann Arbor is known for its urban amenities, it also offers exceptional lake access and natural settings:

  • Barton Hills - Exclusive enclave with Huron River access, wooded lots, architectural homes
  • Geddes Lake Area - Homes near Geddes Lake and pond, nature trails
  • Huron River Properties - Riverfront access throughout Ann Arbor
  • Ford Lake - All-sports lake with Ann Arbor proximity
  • Whitmore Lake - Popular lake community 15 minutes from Ann Arbor
  • Base Lake - Quiet all-sports lake in Ann Arbor school district

Why Ann Arbor Sellers Choose RCG

  • Deep understanding of Ann Arbor's diverse neighborhoods: Burns Park, Old West Side, Barton Hills
  • Ann Arbor Public Schools expertise and school district boundary knowledge
  • Experience with University of Michigan faculty and staff relocations
  • Knowledge of Ann Arbor's premium property values and competitive market dynamics

🏑 Selling Your Home in Novi, MI?

Novi is one of Oakland County's fastest-growing communities, known for excellent schools, modern amenities, and strategic location. With 27+ years serving Southeast Michigan, we know how to maximize your Novi home's value.

🌊 Novi's Lake Communities & Water Features

Novi offers several sought-after lake communities:

  • Walled Lake Access - Neighborhoods with Walled Lake privileges, all-sports lake
  • Shawood Lake Estates - Private 60-acre all-sports lake community
  • Lakewoods Community - Private lake, beach, and recreational amenities
  • Village Oaks - Multiple lakes and ponds throughout
  • Nearby Cass & Orchard Lake - Premium Oakland County lake access

Why Novi Sellers Choose RCG

  • Deep knowledge of Novi's communities: Tollgate Crossings, Dunbarton Pines, Maples of Novi
  • Novi Community Schools expertise (consistently top-rated in Michigan)
  • Experience with automotive industry relocations and executive transfers
  • Understanding of Novi's premium pricing and competitive inventory